Achieve Chic French Riviera Style with These 10 Staples

Whether you’re planning to spend this summer along the enchanting Côte d’Azur—perhaps in Saint-Tropez, Cannes, Antibes, or Saint-Jean-Cap-Ferrat?—or simply aspire to refine your summer wardrobe, today’s post is your quintessential guide ;). I have curated a list of ten essential staples that are key to mastering the chic French Riviera style. This guide is ideal if you’re seeking advice on what to pack and how to dress for a stylish holiday in le Sud. Bonnes vacances!

What defines French Riviera style?

Renowned as the playground for the rich and famous, the French Riviera sports an unwritten uniform that combines nautical and Parisian chic. The Riviera style emanates a relaxed elegance that is unique to this glamorous locale. Originating nearly a century ago, this timeless aesthetic was pioneered by wealthy vacationers who flocked to the south of France, seeking sophisticated yet relaxed attire suitable for leisure activities in the warm climate.

Think crisp whites and classic, neutral tones combined with nautical accents to create a polished yet effortless vacation ensemble. For example, a white flowing maxi dress paired with espadrilles or striped wide-leg linen trousers paired with a white oversized linen shirt complemented by leather strappy sandals. Natural and premium fabrics like linen, cotton, and silk are preferred to stay cool with chic. Also, iconic elements such as the “marinière” (Breton stripes), straw boater hats, espadrilles, or straw bags are emblematic of this classic style. Keep scrolling to discover—and perhaps shop ;)—these essential pieces that will help you achieve that coveted French Riviera style this summer.

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The 10 Essentials of French Riviera Style

1. An Oversized Linen Shirt

If you’re seeking a summer top that offers a touch of elegance, an oversized linen shirt is an excellent choice. Available in styles such as striped, light blue, or classic white, these shirts pair wonderfully with ecru denim or wide-leg pleated linen trousers. I highly recommend checking out the linen shirts from Massimo Dutti, where the quality is “au rendez-vous.” This season, opt for this striped linen shirt and this other one in a lovely sky blue.

2. A Chic “Marinière”

The Breton top, or “marinière,” evokes timeless style, reminiscent of a young Brigitte Bardot, who famously paired one with jeans and ballet flats in Cannes in 1956. For a modern twist on this classic look, I recommend choosing a slightly loose version, such as the Noan or Colette marinière. This style allows you to layer it over a shirt, like knitwear, and casually roll up the sleeves.

3. Ecru Trousers

White trousers, whether in ecru, ivory, or cream, can bring a touch of sophistication to any summer outfit. This season, I’m particularly fond of the très chic J.Crew sailor denim trousers in ecru, which reflect the 70s-inspired vibe of the latest Chloé pre-fall collection I adore. For a look a bit more polished, consider these gorgeous tapered pants in glossy twill. Complete either style with leather strappy sandals or espadrilles for a chic Riviera ensemble.

4. A White Dress

Nothing captures the essence of summer quite like a white dress! Perfect for an afternoon at Pampelonne Beach or an elegant soirée, white dresses radiate sophistication. This summer, the beautiful Sézane Maxine dress is at the top of my wishlist. I also love the Farm Rio Richelieu tiered broderie anglaise dress. Pair yours with espadrilles and a chic straw bag for the ultimate summer look.

5. A One-Piece Swimsuit

Inspired by old-world glamour, this swimwear style is universally flattering and suits all body types, making it ideal for both large and small chests. It’s versatile too—you can easily wear it as a bodysuit paired with linen or silk wide-leg pants and leather strappy sandals for a chic, seamless transition from beach to café. I’m a big fan of the French swimwear brand Eres! The Les Essentiels Cassiopée bandeau swimsuit is currently at the top of my wishlist ;).

6. A Chic Pair of Espadrilles

Although espadrilles originate from Spain, they are the perfect footwear for the French Riviera—comfortable, stylish, and ideal for warm days. I personally adore the espadrilles from the Spanish brand Castañer. Recently, I purchased these beautiful Chiara 80 wedge espadrilles in a blush color that I absolutely love wearing. Additionally, I recommend the Gea canvas espadrilles for their super chic look and comfort, perfect for navigating the uneven cobblestones you’ll find throughout Southern France.

7. Leather Strappy Sandals

Strappy leather sandals are a top choice for summer footwear, effortlessly elevating any outfit with their versatile silhouettes. These sandals pair beautifully with everything from your favorite white dress to kaftans and chic pleated linen trousers or even ecru denim. One of my preferred brands is Ancient Greek Sandals; last year, I purchased these stunning Victory Of Samothrace sandals. For a chic, summer look for the city, I recommend the beautiful Chloé Rebecca leather sandals.

P.S.: If you’re in search of authentic Saint-Tropez footwear, consider the French brand K. Jacques, established in 1933. Crafted in the brand’s Saint-Tropez workshop, their sandals use leather sourced from prestigious European tanneries. This French shoe brand offers beautifully designed sandals in the style of ancient Spartans: extra-flat with slender straps that elegantly accentuate the ankle. Très chic!

8. A Straw Boater Hat

A straw boater hat is one of the chicest accessories you can take to the French Riviera. Not only is it lightweight and breathable, perfect for shielding your face from the sun, but it also elevates any outfit. This summer, I absolutely adore the Maison Michel Kiki embellished straw boater hat.

9. A Straw Bag

A straw bag, whether it’s a basket reminiscent of Jane Birkin, made of raffia, woven, or crafted from rattan, instantly evokes summer. This bag is a must-have accessory, ideal for carrying your daily essentials while adding a touch of French style to your summer outfits. This season, straw bags are elevated with details such as chain straps and leather accents. On my wishlist this season is the gorgeous Polène Yké bag.

10. A Chic Pair of Sunglasses

I absolutely love tortoiseshell acetate sunglasses! I find these chic and universally flattering. This summer, consider opting for a pair of square-frame sunglasses like these Loewe or bold square frames with a 70s vibe like these Chloé Gayia sunglasses.

What to Leave Behind

There are several items you might want to exclude from your French Riviera packing list. For instance, while leggings are comfortable for travel, the warm climate, especially during late spring and summer, makes them less ideal for wearing once you arrive. They’re better suited for your travel days or if you’re planning to exercise on your trip. I’d also recommend skipping Crocs and flip-flops; personally, I don’t find them particularly elegant ;). Moreover, overly short shorts may not be the best choice for every occasion in the region.

Et voilà! I hope you have a magical trip to the Côte d’Azur. Please let me know if you have any questions in the comments below. Merci!