Here are the 25 best French men’s clothing brands to upgrade your wardrobe this season. From the effortless grace of Alain Delon to the always-on-trend outfits of Timothée Chalamet, French men have a little “je ne sais quoi” about them that makes them look effortlessly stylish. There seems to be something the French instinctively know about putting together an outfit: a refined and contemporary sense of dress.
And while France’s fashion scene seems to be dominated by high-end luxury brands, there is a new group of contemporary Paris-based menswear labels and designers that you definitely need to know about! Whether you’re in the market for a few Parisian-style pieces to add to your wardrobe or you are new to the world of menswear labels, I’ve got you covered! In today’s post (and being French), I’ve rounded up a complete list of the best French men’s clothing brands every stylish man should know about. Vive la France!
This post is not sponsored, and all opinions are my own. I only feature products I truly love and personally select. If you purchase through my links, I may earn a small commission at no extra cost to you. Merci!
1. Octobre Éditions
I’m sure you will love Octobre Éditions! The idea behind the brand is simple: to get back to menswear basics and create a Parisian-inspired wardrobe composed of pieces that can be revisited season after season. From the beginning, Octobre Éditions has made sustainability an important focus, by choosing natural materials and creating a strong relationship with their ateliers to always ensure the highest quality. 95% of the brand’s pieces are handcrafted in their European ateliers.
2. Maison Kitsuné
Maison Kitsuné is a French-Japanese lifestyle brand founded in 2002 by Gildas Loaëc, Masaya Kuroki, and the London-based company Åbäke. The label offers a unique, inspirational Art de Vivre blending a fashion brand, music label (Kitsuné Musique), and coffee shops. Season after season, the clothing label redefines the modern Parisian silhouette for both men and women. Maison Kitsuné offers elevated staples in timeless colors adorned with the brand’s signature tricolor fox logo and printed with French slogans such as Parisien and Parisienne, amongst others.
3. Lemaire
Helmed by Christophe Lemaire and Sarah-Linh Tran, Lemaire offers a timeless Parisian style that is cosmopolitan, sophisticated, and rich in influences. Each collection is designed and developed in Paris’ historic Le Marais district, near the flagship Lemaire boutique on 28 rue de Poitou. The Parisian label develops all the collections in-house and has an on-site workshop. 90% of the wardrobe is produced in Europe, and the remaining 10% in Turkey and Morocco. The bags and leather goods are made in Spain and Italy.
4. Sandro
Known for its clean lines and sophisticated aesthetic, Sandro is an accessible luxury Parisian brand featuring refined and versatile men’s and women’s collections. In Sandro menswear, expect sleek lines and simple shapings, such as slim-fit turtleneck jumpers and tailored trousers that transition easily from your desk to dinner plans. You’ll find block colors alongside neutral tones, making it simple to mix and match your wardrobe from within the brand’s collection.
5. AMI Paris
AMI Paris is a fashion label founded by Parisian designer Alexandre Mattiussi in 2011. Inspired by this city ever since, AMI offers stylish and comprehensive wardrobes for men and women, blurring the boundaries between casual and chic. The name AMI, the French word for friend, plays with the initials of Alexandre Mattiussi.
6. A.P.C.
Created by Jean Touitou in 1987 (Atelier de Production et de Création), A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices, and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embody simple, casual elegance. A.P.C. is above all a minimalist style.
7. Officine Générale
Officine Générale is a French men’s and women’s clothing brand founded by Pierre Mahéo in 2012. The brand is based in Saint-Germain-des-Prés, Paris, and uses French, British, and Italian fabrics. Known in many circles as a cult menswear label, Officine Générale designs surprisingly approachable clothing. Urban, utilitarian, retro, and sporty all at once, their pieces are made for everyday life and should be worn that way.
8. Hartford
Imagined by Yves Charlton in the United States in 1979, Hartford mixes European influences with a very West Coast casual style. Hartford collections are also impregnated with images of the creator’s childhood home in the Landes region of France, tucked between the Atlantic Ocean and its wild dunes. The brand quickly gained cult status on both sides of the Atlantic. It’s not surprising that Bruce Springsteen and Eric Clapton soon became unconditional fans.
9. Lacoste
Lacoste is a French clothing label founded in 1933 by the French tennis player René Lacoste (who became the best player in the world 1926-1927) and entrepreneur André Gillier. René Lacoste made a name for himself and even earned a nickname! Indeed, after a Davis Cup match in Boston, an American journalist baptizes René Lacoste “The Alligator” in reference to a bet between the tennis player and his coach over a crocodile suitcase. René asked his friend and stylist Robert George to sew a crocodile onto the white jackets he wore when arriving on the court. And with that, the legend began.
10. Marant
Isabel Marant founded her eponymous label in 1994 and has become famed for her signature brand of effortless ready-to-wear with a heady dose of Left Bank cool. Marant’s menswear collection features relaxed pieces elevated with bold touches of color, from cozy fleece jackets to straight-cut jeans, cargo pants, and logo sweatshirts. It’s one of the best French men’s clothing brands for all urban explorers!
11. Husbands Paris
Founded by Nicolas Gabard in 2012, Husbands Paris believes the foundation of an effective wardrobe is a smart, tailored suit with the power to adapt to any occasion. Taking inspiration from the streets of Paris, as well as menswear-defining eras such as the 60s, 70s, and 80s, the brand honors the past without veering into costume territory.
12. De Bonne Facture
Named after the French expression for “doing things well,” De Bonne Facture was founded by designer and Hermès alumnus Déborah Sitbon Neuberg. The Parisian contemporary menswear label offers a timeless and classic menswear wardrobe. Each piece comes with a tag detailing the name, location, and history of the atelier that produced it.
13. Drôle de Monsieur
Created in 2014 by two friends Dany Dos Santos and Maxime Schwab, Drôle de Monsieur offers a distinctive and wearable everyday wardrobe, presented as an hommage to iconic sportswear. The brand’s collections are halfway between fascination for the 70s and 80s aesthetic and nostalgia for the 90s. Outsiders within the Parisian fashion landscape, as their products clearly state (“Not from Paris Madame”), Drôle de Monsieur is from Dijon, a city located in east-central France.
14. Études
Études is a multidisciplinary studio founded in 2012 by artists Aurélien Arbet, Jérémie Egry, and José Lamali. The Paris-based brand expresses itself through various types of media—ranging from men’s fashion all the way over to book publishing. The label’s collections are known for their original and pastiche graphics, like European flag–style 12-star emblems or Basquiat-inspired illustrations.
15. Armor Lux
Armor Lux was founded in 1938 with a commitment to producing the highest quality knits from its factories in the Celtic region of Britany, France. Using nautical designs from its archive, the brand makes authentic marinières famed for their robust quality. Made in France.
16. Jacquemus
Marseille native and LVMH prize winner Jacquemus started his own label at age 19 and is credited with bringing a refreshing lightness of tone to the Paris fashion scene. His designs are imbued with the relaxed, down-to-earth ambiance of the South of France, and he cites Comme des Garçons as a key influence.
17. Charvet
Established in 1838 when Mr. Joseph-Christophe Charvet opened the world’s first shirt shop in Paris, Charvet soon became renowned for its exceptionally well-made men’s shirts and ties (its pieces have been worn by royalty, nobility, and several American presidents). Charvet’s boutique is now located at 28 Place Vendôme in Paris. It’s one of the best French men’s clothing brands if you’re looking for perfectly proportioned shirts with elegant accents designed to last a lifetime.
18. Maison Labiche
Maison Labiche is a Parisian label founded by designer Jenny Richard and stylist Marie Welte in 2011. The Parisian label was created with the simple idea of offering hand-embroidered tee shirts. From the very beginning, attention is given to the quality of the materials and the personalization of the pieces thanks to the handmade embroidery in chain stitch with manual typography. 95% of their products are produced in Europe, primarily in Portugal.
19. Casablanca
Casablanca, created by French-Moroccan Charaf Tajer, is a modern reimagining of the timeless apres-sport aesthetic. The brand’s color palette simultaneously evokes the clay courts of Stade Roland Garros and the sunbaked terracotta of North Africa. Sportswear-inspired silhouettes are refined but relaxed and presented in crisp cotton and plush terrycloth. It’s one of my favorite French men’s clothing brands!
20. Hemen Biarritz
Hemen Biarritz (which means “here” in Basque) is an underwear brand founded in Biarritz in 2014 by creative minds Marie Guyot and Emmanuel Mouazan. The French label draws daily inspiration from the raw elegance of the Basque Country and skillfully mixes vintage lines, flawless comfort, and sustainability. The collection features T-shirts, socks, and underwear, all made from organic cotton by local artisans.
21. Celine Homme
Before Céline Vipiana was even thirty, she founded her eponymous brand as a made-to-measure shoe service for children. Since then, Celine has expanded into ready-to-wear and accessories—defining French savoir-faire through its unique lens. Today, Celine’s pillars of Parisian style and exceptional quality are reinforced by artistic director Hedi Slimane through the ateliers at 16 rue Vivienne.
22. Saint Laurent
No one does Parisian style like Saint Laurent! Saint Laurent is a French luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé, in 1961. Today, under the creative vision of Anthony Vaccarello, in the edit of men’s Saint Laurent ready-to-wear, you’ll find classic blazers, irreverent T-shirts, boldly printed sweatshirts, and classic denim jackets.
23. Moncler
Moncler was born in 1952 in Monestier-de-Clermont, a small village in the mountains near Grenoble, with a focus on sports clothing for the mountain. In 1968, Moncler debuted a streamlined, lightweight down jacket developed for the French alpine skiing team at the Winter Olympics in Grenoble. This coat became the precursor to Moncler’s signature model, which remains a top seller to this day.
24. The Kooples
Back in 2008, brothers Alexandre, Laurent, and Raphaël Elicha pre-empted the current trend for gender-fluid style by launching The Kooples, a French clothing brand that brings Parisian street chic to both men and women. The brand is inspired by rock music and is known for changing up the clothes all the time, adding a fun, quirky twist to the classic Parisian chic look.
25. Vilebrequin
Vilebrequin is a French luxury brand specializing in swimwear and ready-to-wear for men and women. The brand was created in 1971 in Saint Tropez by Fred Prysquel, a photographer and sports automobile journalist, and Yvette, a fashion designer. Through its vibrant colors and prints, the French label evokes the joy and freedom of the spirit of St-Tropez in the 1970s.
