Here are the best French lingerie brands French girls swear by. If you love French girl style, you might already know that French women consider lingerie as the base for any look and they take lingerie shopping very seriously. Did you know that French women spend an average of 20% of their style budget every year on lingerie? Lingerie is a really big industry in France. And French lingerie brands have always maintained a long tradition of silk and lace making.
While we’re spending more time inside, it doesn’t mean we can’t still feel confident and fabulous while staying at home. And that starts with a beautiful set of French lingerie you can wear underneath your favorite loungewear outfit. Indeed, for French women, a stylish and chic lingerie piece is always the foundation of a chic outfit. For example, French women love to wear a silk camisole under a well-fitted blazer or a romantic lace bralette under delicate cashmere knitwear.
But most importantly, French lingerie is as elegant as comfortable to wear. And French women love to wear invisible, sculpting, refined and timeless underwear. So, if you’re ready to upgrade your underwear drawer to a whole new level of French chicness, here are the 10 French lingerie brands you need to shop right now.
The Ultimate Guide To The Best French Lingerie Brands
1. Maison Lejaby
Maison Lejaby is a French Lingerie Maison that has cultivated expertise in corsetry and lingerie since 1930 through the know-how of its craft workshops in Lyon. While respecting traditions, the brand is always rewriting the definitions of high-quality lingerie with the finest materials, precision cuts, and masterful perfect fits.
Maison Lejaby offers a lingerie wardrobe perfect for every occasion with Parisian allure, sensual elegance, and a bold classic look. Their designers select beautiful materials from European suppliers who work with the most prestigious fashion houses. You can shop Maison Lejaby here at YOOX, at Selfridges, at Shopbop, or at Net a Porter.
Created in 1875 by Doctor Bernard, a corset specialist, the Aubade brand was founded in 1958 when panties and girdles were essential elements of women’s lingerie collections. This French lingerie brand is responsible for certain innovations that marked the history of lingerie: the first strapless bras, halter bras, the legendary “Agrafe-Coeur”. For me, Aubade has the most glamorous and ultra-feminine pieces, they’re beautifully crafted sets that I’ve kept for years in my wardrobe. You can shop Aubade here at Bloomingdale’s, at Harrods, or at Selfridges.
3. Simone Perele
Elegance, meticulous attention to detail, innovation, and comfort, the reputation of Simone Perele is built on the qualities of French style that are embraced by women all over the world. Founded in Paris in 1948, Madame Simone Perele, an expert corset maker, had the vision to liberate women and design lingerie that embraced a woman’s natural shape. She quickly gained a reputation for breaking with tradition, creating lingerie dedicated to women’s desire to look beautiful, yet also feel comfortable. You can shop Simone Perele here at Nordstrom, at Bloomingdale’s, at Neiman Marcus, or at Selfridges.
French lingerie brand Eres has been employing innovative fabrics and sculptural silhouettes to create its swimwear and lingerie collections since 1968. Founder Irène Leroux championed the use of Lycra, producing swimwear year-round and offering separates for women to mix and match. Eres considers every detail to create completely unique garments; exclusive colors and cuts to work in harmony with the body’s natural movements. You can shop for Eres here at Net-A-Porter, at Matches Fashion, or at Farfetch.
Chantelle is a French lingerie brand that belongs to the Groupe Chantelle, a French lingerie company that was founded in 1876 by François Auguste Gamichon. The Paris-based label has been creating innovative lingerie for over 140 years – with a strong focus on comfort and fit, it was the first brand to market corsets made with flexible elastic. Each piece is crafted by a seamstress using techniques and knowledge passed down through generations. Combining its heritage of innovation with contemporary styling, the brand crafts perfectly fitted products. You can shop for Chantelle here at Nordstrom, at Neiman Marcus, or at Bloomingdale’s.
Passionata lingerie is the sister brand to Chantelle and with that comes superb quality and stylish Parisienne design. Fresh, contemporary, and ever so flirty, Passionata lingerie is suitably seductive and provides exceptional fits. Passionata offers a wonderful range of stylish, sophisticated bras and a wide range of back and cup sizes. Matching briefs and shorties share the same qualities and perfectly complete your lingerie drawer. You can shop for Passionata here at Selfridges or at Bloomingdale’s.
7. Yasmine Eslami
Yasmine Eslami is the Founder and Designer of her eponymous lingerie line. Before launching Yasmine Eslami lingerie and swim in 2010, she worked with Vivienne Westwood in London, styled for a bunch of publications, and acted as Artistic Director of swimwear at Eres. Her eponymous collection focuses on comfortable, lightweight pieces that enhance your natural shape. Yasmine Eslami finds her inspiration in her friends and other women she loves as well as in her travels. She always wants women to feel beautiful, and at the same time, feel great in the clothes. You can shop for Yasmine Eslami here at Net-A-Porter.
8. Lise Charmel
Lise Charmel is the definition of elegance in women’s lingerie. The company is renowned for its exceptional savoir-faire and craftsmanship combined with innovative and artistic designs. The brand was born, more than half a century ago, in the cradle of luxury, driven by the constant search for beauty and extreme comfort in the heart of the silk neighborhood of Lyon. Immediately driven by the realization of the finest quality bras, custom fit on the most demanding customers; the brand has developed unique expertise in the well-being of its models, offering standard sizes up to larger ones. You can shop for Lise Charmel here at Bergdorf Goodman.
LIVY is one of my favorite French lingerie brand created by Lisa Chavy in 2017. After spending 15 years working in the lingerie industry, in which 5 years were spent with the most prestigious luxury brands, such as Kenzo, Christian Lacroix, and Galliano, she felt that it was time for her to launch her own personal project. The French lingerie brand LIVY is a passion project for her founder. Buyers and customers alike have recognized the quality that goes hand in hand with LIVY as Lisa works with the most prestigious French manufacturers. It is the perfect French lingerie brand that is luxurious but also affordable. You can shop for LIVY here at Net-A-Porter or at Victoria’s Secret.
10. Chantal Thomass
In the 1960s, the designer Chantal Thomass was already very active in the fashion industry but only incorporated lingerie in her fashion shows in 1975. Chantal Thomass revolutionizes the ready-to-wear collection by being the first designer to introduce lingerie in his fashion shows. The Chantal Thomass brand is mainly characterized by collections of ultra-sexy lingerie with bras, garter belts, corsets, or tights. Her works are marked by the black silhouette logo so you know it is sexy lingerie that is alluring, sexy, and beautiful at the same time. You can shop for Chantal Thomass here at Farfetch.
Other Affordable French Lingerie Brands
And you, which one of those French lingerie brands do you love to wear? I would love to know your thoughts! Please add your comment below.
Disclosure Policy: some of the links in this post are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. Please read my disclosure here for more info.
Bonjour! I’m Leonce, I’m French and I’m a Parisian expat currently living in the city center of Amsterdam (I previously lived in the 4th arrondissement of Paris, on the Ile-Saint-Louis). I created Leonce Chenal back in 2018 when I was living in London and missing my home country way too much. Because I truly believe you don’t have to be French or to live in France to experience the French art de vivre, Leonce Chenal is a French digital magazine to help you live your French life, wherever you are. Enjoy <3