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25 French Fashion Brands Parisians Swear By

25 French Fashion Brands Parisians Swear By

best french affordable fashion clothing brands

There are so many different French fashion brands! If you love Parisian girl style and you want to know what Parisian girls are actually wearing in their day-to-day lives, here is a list of the coolest Parisian fashion brands right now.

If you always wanted to Frenchify your closet, here are some of the best Parisian brands to help you look more Parisian. There are some staple brands that Parisian girls can’t live without. Some of them are well-known French fashion designers such as Chanel, Dior, Louis Vuitton, or Balmain. Whereas others are newer, more affordable, and cooler high-street startups like Sézane. I’ve compiled for you a list of the best Parisian fashion brands to help you look like a true Parisian without trying too hard or spending too much.

25 French Fashion Brands To Get Parisian-Girl Style

If you’re visiting Paris soon and you wonder where to go shopping or even what to take back home, here is a list of the new, under-the-radar, and affordable Parisian clothing brands. Like Sézane, all of those French brands combine quality, perfect cut, and French savoir-faire. Keep reading to see the chic and affordable French brands to create a curated Parisian-inspired wardrobe.

1. Sézane

If you love the Parisian style, I’m sure you already know Sézane the French fashion brand created by Morgane Sézalory in 2013. Sézane is one of the Parisian clothing brands that offer quality pieces at accessible prices. In addition, there is no overproduction and more than 2/3 of Sezane models are produced in Europe.

“Sézane was born from a desire to offer women the finest quality pieces with a Parisian touch.”

2. Sandro

Sandro’s DNA is intimately related to Paris. The Brand expresses through its collections the essence of cool and chic Parisian spirit, the French effortless elegance, with a unique twist. The fashion house is located in the heart of Paris, where studios and ateliers conceive the collections. A unique know-how for a certain idea of French allure recognized all around the world. One of my favorite French fashion brands right now!

3. Maje

Maje, the name chosen by its founder, Judith Milgrom, is a combination of the initials of the first names of her loved ones. In 1998, Judith decided to create clothing for active women. At the time, no products were offered that fell between luxury and the mass market. The company achieved rapid success and Judith decided to open her first shop on rue du Four in Paris. Eight years later, Maje has more than 150 shops in France and abroad. The Maje spirit is resolutely feminine, understated, glamourous, and bold.

4. Zadig & Voltaire

Founded by Thierry Gillier, Zadig & Voltaire invents a diverse universe that thrives in the in-between. Not just for him or her, day or night, or work or leisure, the Parisian fashion house redefines modern femininity with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality found in the rough and undone. Nestled in the 16th arrondissement, Zadig & Voltaire is headquartered in the unique Hôtel Particulier Iéna, located in the Right Bank, Paris.

5. IRO

Parisian chic meets rock-n-roll in IRO, the anagram of the French word for king. In 2004, the two brothers and music industry veterans Laurent and Arik Bitton found the label IRO. They are both driven by the same desire, they build a simple and strong wardrobe, to sublimate every day the cool girl, confident, nonchalant but always true to herself. The IRO wardrobe is nourished by experiences based on a refined aesthetic, inspired by the ’70s in America, the joyful Japanese madness, and Parisian romanticism. Edgy and effortless, IRO clothing and accessories bring a little bit of the Left Bank into cool-kid closets everywhere.

6. Claudie Pierlot

Claudie Pierlot was born on November 29, 1947, in Troyes, in a provincial bourgeois family. She quickly developed a great passion for fashion and natural elegance. It’s in 1984 that Claudie Pierlot began her activity and created her Maison “for Parisian women”. She invented a look both chic and effortless. Her wardrobe was designed for everyday life and her fashion was simply adapted to be worn in the street from morning to evening.

7. The Kooples

Back in 2008, brothers Alexandre, Laurent, and Raphaël Elicha pre-empted the current trend for gender-fluid style by launching The Kooples, a brand that brings Parisian street chic to both men and women. The brand is inspired by rock music and is known for changing up the clothes all the time adding in a fun quirky twist to the classic Parisian chic look.

8. Ba&sh

A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea is to bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women. Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance.

9. A.P.C.

Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices, and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embodies simple, casual elegance. A.P.C. is above all a minimalist style. Jean Touitou assumes this absence of extravagance and this return to the essential: that is what makes the identity of A.P.C. Stylish and casual looks, inspired by everyday life.

10. Isabel Marant Etoile

Defining Parisian attitude and feminine spirit, Isabel Marant’s Étoile line launched in 2000. The youthful collections – blending relaxed tailoring with bohemian detailing – have been a hit with the likes of Chloë Sevigny and Kirsten Dunst ever since. While some dream of iconic women in glossy magazines, Isabel dresses women for their real lives – walking down the street or zipping off on a scooter. She never takes a piece out of her workshop without trying it on herself.

11. Vanessa Bruno

Vanessa Bruno creates her eponymous brand in 1996 at age 24 with the vision to support and sublimate women in their daily lives by offering them a modern and elegant wardrobe, reflecting the chic and effortless Parisian. In twenty years, the brand becomes one of the key designers’ labels in France and abroad continuing to pursue the idea of perfect harmony between casual and refinement, charm, and femininity. Nicole Kidman and Charlotte Gainsbourg subscribe to her brand of sophisticated tailoring – we can’t get enough of her beautifully draped dresses in luxurious wools and silks.

12. Parisienne Et Alors

I really love this new French affordable clothing brand! Through her brand Parisienne Et Alors, Laury Thilleman defends a more sustainable and ethical vision of the fashion industry. True to her convictions Laury want a more responsible fashion. That’s why she creates a new collection every 2 months and made in France. Also, all her products are designed and manufactured from natural fibers: cotton, viscose, wool, and recycled polyester when needed. Finally, the factories they have chosen to work with are OEKO-TEX certified which are part of a responsible approach.

13. Soi Paris

In 2016 Julia and Aurélie created the French fashion brand Soi Paris. A different, original brand, which dares to use color, offbeat prints, and beautiful materials. Julia who graduated from the Penninghen School of Art is the designer of the duo. She designs the prints and imagines the collections on the most qualitative materials: silk. Aurélie, who studied at HEC business school, is the rational one who thinks about strategy, organizes, and analyzes. Since the beginning, they have committed to offering an irreproachable quality around exceptional materials. They use fabrics of exclusively natural origin, ethically sourced, and sustainably produced in OEKO-TEX certified factories.

14. Maison Labiche

Maison Labiche is a French fashion brand created in 2011 by a team of Parisians. It’s a clothing brand with a real personality! Indeed, the writing developed by Maison Labiche has now become its own distinct script of the brand. Now the brand offers to customize all its iconic products such as sailor shirts or sweatshirts, thanks to the atelier “Do You Own” online or in their boutique. 

15. Roseanna

Roseanna is a French ready-to-wear, accessories, and shoe brand based in Paris and founded by Anne-Fleur Broudehoux. The collections evolve constantly towards a complete wardrobe that symbolizes a free universe, without constraint and rooted in the present. The Roseanna girl cultivates her own style. Indeed, she has fun mixing corduroy and silk plumetis, or silk and tartan plaids.

16. Balzac Paris

Balzac Paris is a French fashion brand with a chic and modern spirit, created in 2011 by three friends who have a passion for ready-to-wear fashion and digital. The brand conceives its prototypes in their Paris workshop and manufactures them in Europe.

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17. Comptoir Des Cotonniers

Founded in 1995 in France, Comptoir des Cotonniers (the name translates “counter of cotton”) is an affordable luxury brand loved by countless women. Known for its high quality and minute attention to detail, Comptoir des Cotonniers clothing offers natural, unadorned French fashion, lifestyle, and esprit. Simple and elegant pieces, inspired from daily life, and workwear with a hint of masculine wardrobe, adapt themselves to all occasions, remaining relevant at all times.

18. FloloveParis

FloloveParis is a Parisian clothing brand created by Florence Rouchon in 2012. Florence studied stylism at the Institut Supérieur de la Mode in Paris and got her first experience working with Karl Lagerfeld. All of the clothes are embroidered in a small atelier in Picardie (north of France). Florence imagines and draws embroideries herself. Then, she works with the same craftsmen, chosen for their savoir-faire.

19. MaisonCléo

MaisonCléo is a Parisian fashion brand born from a mother-daughter association. Marie (the daughter) and Cléo (the mother) partner to propose pieces made with quality materials. While Marie used to work in the fashion industry with young designers, Cléo is a qualified seamstress that creates tailor-made products for her clients. All the clothes are handmade in France. The margin and prices are calculated as fairly as possible and explained on every product page.

20. Rouje

The well-known Parisian Jeanne Damas decided to launch her Parisian fashion brand called Rouje in April 2016. A very feminine brand that combines spontaneity and savoir-faire. There is Jeanne Damas, of course, who’s the heart and eye of the brand. But there’s also a whole team of creative and gifted friends who know how to turn her inspirations and intuitions into clothes and collections.

21. Musier

Anne-Laure Mais (or Adenorah) launched Musier in March 2018. Musier is a Parisian clothing brand that offers French wardrobe essentials made in France. According to the founder, the Musier woman is feminine, free, and modern. It’s the perfect brand to Frenchify your closet or to create a curated Parisian-inspired wardrobe.

22. Imparfaite

Imparfaite is a professional vintage clothes and accessories marketplace. This vintage shop selects and puts back onto the market the most amazing vintage pieces thanks to their partnerships with the best professional vintage sellers in France. ​​The mission of the brand is to make vintage a real alternative to online fast-fashion.

23. Marie Marot

Marie Marot style is minimalist, clean, simple, and feminine at the same time. Her inspiration comes from her childhood, as well as the people in the streets of Paris, and artists she admires such as Rodin, Pierre Soulages, Andrée Putman, and Gabrielle Chanel. There are 3 words to define her designs: timeless, comfortable, and simple. One of my favorite shirts is Jackie: white and oversized.

24. Mirae Paris

Three Parisian women (Tara, Camille, and Edith) created the French fashion brand Mirae. The brand makes seven collections a year; almost every two months. Each collection is about 20 pieces that create a more tightened, more efficient dressing. The Mirae woman is a woman who assumes her feminity and who dresses for herself foremost.

25. Atelier Camille

Atelier Camille is a beautiful Parisian fashion brand. The designer Camille Templier launched the collection in 2012. After working for 5 years in luxury marketing, Camille decided to create her own line of clothes entirely made by Parisian seamstresses. Nowadays, the production is still very artisanal. Indeed, Camille works exclusively with Parisian workshops to make her designs.

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