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30 Affordable French Clothing Brands Parisians Swear By

30 Affordable French Clothing Brands Parisians Swear By

best french clothing brands

Here are the 30 affordable French clothing brands Parisians swear by! It’s no secret that French women have a little “je ne sais quoi” about them that makes them look effortlessly stylish. Indeed, there seems to be something French women instinctively know about putting together a look.

How? By filling their wardrobes with good basics and classics. Think blazers, white button-down shirt, trench coat, Breton tops, etc. Instead of swaying to new trends every season, French women prefer to build a wardrobe full of timeless and trend-proof staples. And where do they shop? Well, mid-range contemporary, vintage-inspired, and high-end brands are the go-to for chic French women. From mid-range brands (like Maje, Sandro, and ba&sh) to newer and more affordable clothing brands like Sézane, there’s a lot of French clothing brands to get to grips with.

To indulge your love for French fashion I’ve brought together for you thirty affordable French clothing brands French women adore! Keep scrolling to shop for these best affordable French clothing brands ahead.


If you love French style, I’m sure you already know Sézane the Parisian label created by Morgane Sézalory in 2013. Sézane is one of these French affordable clothing brands that offer quality pieces at accessible prices. In addition, there is no overproduction and more than 2/3 of Sezane models are produced in Europe.


Sandro’s DNA is intimately related to Paris. The brand expresses through its collections the essence of cool and chic Parisian spirit, the French effortless elegance, with a unique twist. The French clothing brand is located in the heart of Paris, where studios and ateliers conceive the collections. A unique know-how for a certain idea of French allure is recognized all around the world.


A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea is to bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women. Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance.

Zadig & Voltaire

Founded by Thierry Gillier, Zadig & Voltaire invents a diverse universe that thrives in the in-between. Not just for him or her, day or night, or work or leisure, the French clothing brand redefines modern femininity with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality found in the rough and undone. Nestled in the 16th arrondissement, Zadig & Voltaire is headquartered in the unique Hôtel Particulier Iéna, located in the Right Bank, Paris.


Maje, the name chosen by its founder, Judith Milgrom, is a combination of the initials of the first names of her loved ones. In 1998, Judith decided to create clothing for active women. At the time, no products were offered that fell between luxury and the mass market. The company achieved rapid success and Judith decided to open her first shop on rue du Four in Paris. Eight years later, Maje has more than 150 shops in France and abroad. The Maje spirit is resolutely feminine, understated, glamourous, and bold.


Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices, and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embodies simple, casual elegance. A.P.C. is above all a minimalist style. Jean Touitou assumes this absence of extravagance and this return to the essential: that is what makes the identity of A.P.C. stylish and casual looks, inspired by everyday life.

The Kooples

Back in 2008, brothers Alexandre, Laurent, and Raphaël Elicha pre-empted the current trend for gender-fluid style by launching The Kooples, a French clothing brand that brings Parisian street chic to both men and women. The brand is inspired by rock music and is known for changing up the clothes all the time adding in a fun quirky twist to the classic Parisian chic look.


Parisian chic meets rock-n-roll in IRO, the anagram of the French word for king. In 2004, the two brothers and music industry veterans Laurent and Arik Bitton found the label IRO. The IRO wardrobe is nourished by experiences based on a refined aesthetic, inspired by the ’70s in America, the joyful Japanese madness, and Parisian romanticism. Edgy and effortless, IRO clothing and accessories bring a little bit of the Left Bank into cool-kid closets everywhere.

AMI Paris

AMI Paris founder Alexandre Mattiussi launched the French clothing brand back in 2011 after working his way around fashion houses in Paris, NYC, and Milan. French for “friend” AMI Paris captures a sense of authentic style that’s aspirational yet obtainable. Think oversized sweaters balanced with tailored jackets, heritage checks juxtaposed to wallpaper florals. The operative word is cool: the label defines effortless chic. A go-to label for wardrobe staples, giving great suiting, tailored trousers, knits, and everything in-between.


MaisonCléo is a French clothing brand born from a mother-daughter association. Marie (the daughter) and Cléo (the mother) partner to propose pieces made with quality materials. While Marie used to work in the fashion industry with young designers, Cléo is a qualified seamstress that creates tailor-made products for her clients. All the clothes are handmade in France. The margin and prices are calculated as fairly as possible and explained on every product page.


Roseanna is a French ready-to-wear, accessories, and shoe brand based in Paris and founded by Anne-Fleur Broudehoux. The collections evolve constantly towards a complete wardrobe that symbolizes a free universe, without constraint and rooted in the present. The Roseanna girl cultivates her own style. Indeed, she has fun mixing corduroy and silk plumetis, or silk and tartan plaids.

Claudie Pierlot

Claudie Pierlot was born on November 29, 1947, in Troyes, in a provincial bourgeois family. She quickly developed a great passion for fashion and natural elegance. It’s in 1984 that Claudie Pierlot began her activity and created her Maison “for Parisian women”. She invented a look both chic and effortless. Her wardrobe was designed for everyday life and her fashion was simply adapted to be worn in the street from morning to evening.

Loulou Studio

When Parisian influencer Chloé Harrouche couldn’t find the perfect knitwear she’d been dreaming of, she decided to launch LOULOU STUDIO to make it herself. The result: laid-back staples in rich fabrics that make you feel good in your skin. Consisting of neutral hues and classic shapes, the line is designed to feel incredibly comfortable and slip seamlessly into your wardrobe. Loulou Studio is truly an extension of Harrouche’s personal style, with boyish tailoring and earthy tones dominating the color palette. One of my favorite French clothing brands right now!


Created by co-founders Christophe Lemaire and Sarah-Linh Tran, Lemaire offers the timeless Parisian style one dreams of. Each piece is tailored to allow for ease of movement, resulting in effortless wardrobe staples you’ll want to wear time and time again. The Paris-based house uses volume, draping, and a pared-back color palette to create its pea coats, culottes, and androgynous blazers.

Ernest Leoty

Ernest Leoty, the inspiration behind the brand, was one of the 19th century’s most renowned corset makers who made his name by inventing the first “modern” corset. Today, the brand uses its heritage to craft elegant activewear that complements and shapes your form. Self-described as couture for leisure, the label delivers modern designs with Parisian sensibility and technical performance in mind.

Isabel Marant

Isabel Marant has aestheticized Parisian cool-girl chic by, paradoxically, reaching all corners of the globe for inspiration—from the American West to the French Riviera. Cultivating what Vogue describes as a “nomadic” look, the design house has accrued a cult following among fashion’s elite. Parisian designer Isabel Marant creates pieces for women in real life and tries on everything in her collections before it leaves the studio.


Simon Porte Jacquemus founded his French ready-to-wear label in 2009, using his mother’s maiden name to honor her memory. Having been nominated for the LVMH Prize and awarded a special jury prize in 2015, he has not only received critical acclaim but has garnered a fiercely devout following from women the world over. From oversized straw hats that discard a sense of proportion, to slinky silhouettes that reinvent cliché shapes, his clothing and accessories embody a modern woman with a sense of imagination and confidence.


Founded in 1952 by Egyptian-born Gaby Aghion, Chloé was one of the first luxury ready-to-wear houses in the world. Chloé has defined Parisian style with its chic and confident designs for over half a century. Today, the label is best known for its bohemian dresses, effortless tailoring and instantly iconic bags.


Before Céline Vipiana was even thirty years old, she founded her eponymous brand as a made-to-measure shoe service for children. Since then, CELINE has expanded into ready-to-wear and accessories—defining French savoir-faire through its unique lens. Today, Celine’s pillars of Parisian style and exceptional quality are reinforced by artistic director Hedi Slimane through the ateliers at 16 rue Vivienne.

Alexandre Vauthier

Alexandre Vauthier launched his eponymous label in 2009 after working at Thierry Mugler and Jean-Paul Gaultier. With a natural focus on precision and clean lines, he remains a perfectionist when it comes to cut and silhouette. Taking inspiration from the French culture around him, as well as influences from London and New York, Vauthier taps the global pulse of fashion for the contemporary, worldly woman.

Maison Michel

Since 1936, Maison Michel has imagined hats that are anything but an accessory. As part of Chanel’s Métiers d’Art collective, the historic Parisian millinery collaborates with a selection of prestigious brands and since 2006 has offered its own eponymous line characterized by the most creative, cutting-edge approach.

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Since 2005, Veja through its social and environmental commitment has made it possible to wear shoes that are designed to last. With carefully chosen materials such as natural rubber, fish skin leather, the French shoe brand puts innovation at the heart of its production. They offer stylish, well-thought-out sneakers designed to last long-term. With a distinctive V on the side, the sneakers in the Veja women’s collection are French women’s go-to shoes to wear every day.

Éric Bompard

Eric Bompard‘s sweaters, with a certain conception of French elegance, combine crafting methods with artisanal know-how and design with nonchalant sophistication. Timeless, the sections with silhouettes studied combine with a chromatic palette of the most varied collections, years after years, constantly renewed. As part of the French clothing heritage, Bompard has been promoting “Made in France” throughout the world for more than 30 years.

Saint James

Saint James was first worn by sailors as a uniform back in 1858. Founded in 1889, Saint James was one of the first companies to start producing Breton striped shirts after the production moved upwards from a cottage industry. The brand’s designs are still made in the same atelier near Mont Saint Michel in France.

Musier Paris

Musier was created in March 2018 by Anne-Laure Mais, who is also the artistic director. Anne-Laure grew up in the South West of France, she was very influenced by the surf culture and the vibrant culture of Spain. The French label works with local manufacturers and most of their models are made in their Parisian workshops, using natural materials.


The well-known Parisian Jeanne Damas decided to launch her Parisian fashion brand called Rouje in April 2016. A very feminine brand that combines spontaneity and savoir-faire. There is Jeanne Damas, of course, who’s the heart and eye of the brand. But there’s also a whole team of creative and gifted friends who know how to turn her inspirations and intuitions into clothes and collections.

Balzac Paris

Balzac Paris is a French clothing brand (similar to Sézane in terms of style) with a chic and modern spirit, created in 2011 by three friends who have a passion for ready-to-wear fashion and digital. The brand conceives its prototypes in their Paris workshop and manufactures them in Europe.

Marie Marot

Marie Marot’s style is minimalist, clean, simple, and feminine at the same time. Her inspiration comes from her childhood, as well as the people in the streets of Paris, and artists she admires such as Rodin, Pierre Soulages, Andrée Putman, and Gabrielle Chanel. There are three words to define her designs: timeless, comfortable, and simple.

Atelier Camille

Atelier Camille is a beautiful Parisian clothing brand. The designer Camille Templier launched the collection in 2012. After working for 5 years in luxury marketing, Camille decided to create her own line of clothes entirely made by Parisian seamstresses. Nowadays, the production is still very artisanal. Indeed, Camille works exclusively with Parisian workshops to make her designs.

Comptoir Des Cotonniers

Founded in 1995 in France, Comptoir des Cotonniers (the name translates “counter of cotton”) is an affordable luxury brand loved by countless French women. Known for its high quality and minute attention to detail, Comptoir des Cotonniers clothing offers natural, unadorned French fashion, lifestyle, and esprit. Simple and elegant pieces, inspired by daily life, and workwear with a hint of masculine wardrobe, adapt themselves to all occasions, remaining relevant at all times.

Et voilà! I hope this guide to the best affordable French clothing brands will inspire you! If you have any questions, please let me know in the comment below.

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