Here are thirty affordable French clothing brands Parisians swear by. It’s no secret that French women have a little “je ne sais quoi” about them that makes them look effortlessly stylish. There seems to be something French women instinctively know about putting together a look.
Well, first they start by filling their wardrobe with elevated basics and good classics. Think blazers, trench coats, straight-leg jeans, Breton tops, loafers, white sneakers, etc. Then, instead of swapping new trends every season, they prefer to build a capsule wardrobe full of timeless and trend-proof staples.
And where do they shop? Well, mid-range contemporary, vintage-inspired, and high-end fashion brands are the go-to for chic French women. If you’re obsessed over French style, being French, I’ve gathered for you the best affordable French clothing brands that I know so you can indulge your love for French fashion.
If you love French style, I’m sure you already know Sézane the Parisian label created by Morgane Sézalory in 2013. Sézane is one of these affordable French clothing brands that offer quality pieces at accessible prices. In addition, there is no overproduction and more than 2/3 of Sezane models are produced in Europe.
Sandro’s DNA is intimately related to Paris. The brand expresses through its collections the essence of the cool and chic Parisian spirit, the French effortless elegance, with a unique twist.
The French clothing brand is located in the heart of Paris, where studios and ateliers conceive the collections. It’s definitely one of my favorite affordable French clothing brands where I shop for blazers, coats, and jackets.
Maje, the name chosen by its founder, Judith Milgrom, is a combination of the initials of the first names of her loved ones. In 1998, Judith decided to create clothing for active women. At the time, no products were offered that fell between luxury and the mass market.
The company achieved rapid success and Judith decided to open her first shop on rue du Four in Paris. Eight years later, Maje has more than 150 shops in France and abroad. The Maje spirit is resolutely feminine, understated, glamorous, and bold.
A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea is to bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women.
Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance.
5. Isabel Marant Étoile
Following the huge success of her eponymous label, French designer Isabel Marant launched her diffusion line, Étoile —which means star in French— in 1999. Focusing on off-duty staples like jeans and T-shirts, the collection embodies insouciant Parisian style with a bohemian slant, delivering highly sought-after pieces each season. Shop Isabel Marant Étoile.
6. Zadig & Voltaire
Founded by Thierry Gillier, Zadig & Voltaire invents a diverse universe that thrives in the in-between. Not just for him or her, day or night, or work or leisure, the French clothing brand redefines modern femininity with wild, free, and rock-fueled wardrobe essentials that embody the strength and sensuality found in the rough and undone.
Nestled in the 16th arrondissement, Zadig & Voltaire is headquartered in the unique Hôtel Particulier Iéna, located in the Right Bank, Paris.
7. See by Chloé
See By Chloé is the playful, youthful sibling of renowned fashion house Chloé, and is known for its carefree and spirited take on luxury. Launched in 2001 by Pheobe Philo, the label’s influences vary by season —gallery girl, hippie-traveler— but the spirit remains consistent: fun, romantic and global.
8. Loulou Studio
When Parisian influencer Chloé Harrouche couldn’t find the perfect knitwear she’d been dreaming of, she decided to launch Loulou Studio to make it herself. The result: laid-back staples in rich fabrics that make you feel good in your skin.
Consisting of neutral hues and classic shapes, the line is designed to feel incredibly comfortable and slip seamlessly into your wardrobe. Loulou Studio is truly an extension of Harrouche’s personal style, with boyish tailoring and earthy tones dominating the color palette. One of my favorite French clothing brands right now!
9. Rosaé Paris
Rosaé Paris is an adorable and responsible Parisian clothing brand. Since its creation in November 2019, Claire Teixeira, the brand’s founder has been offering a wardrobe that is 100% made in Europe, the majority of which comes from Portuguese suppliers.
The Parisian label is also adept at upcycling and sources many of its fabrics from the LVMH group, at Nona Source, “suppliers of forgotten fabrics”.
10. The Frankie Shop
Native Française-turned-New Yorker Gaëlle Drevet launched The Frankie Shop in 2014 as a boutique in New York’s Lower East Side, offering a hand-picked curation of emerging labels that reflected her desire for classic pieces that transcend seasons and trends.
The Frankie Shop became synonymous with smart, and oversized suiting. In 2017, a second location was opened in Paris before the company branched out to create its own range of ready-to-wear.
Created by Jean Touitou in 1987, A.P.C. is a French clothing brand, authentic and accessible by way of its style, prices, and philosophy. While A.P.C. first gained renown for its classic jeans in raw denim, the brand now offers a complete collection of men’s and women’s clothing and accessories that embodies simple, casual elegance. A.P.C. is above all a minimalist style.
Jean Touitou assumes this absence of extravagance and this return to the essential: that is what makes the identity of A.P.C. stylish and casual looks, inspired by everyday life.
12. The Kooples
Back in 2008, brothers Alexandre, Laurent, and Raphaël Elicha pre-empted the current trend for gender-fluid style by launching The Kooples, a French clothing brand that brings Parisian street chic to both men and women. The brand is inspired by rock music and is known for changing up the clothes all the time adding a fun quirky twist to the classic Parisian chic look.
Parisian chic meets rock-n-roll in IRO Paris, the anagram of the French word for king. In 2004, the two brothers and music industry veterans Laurent and Arik Bitton found the label IRO.
The IRO wardrobe is nourished by experiences based on a refined aesthetic, inspired by the ’70s in America, the joyful Japanese madness, and Parisian romanticism. Edgy and effortless, IRO clothing and accessories bring a little bit of the Left Bank into cool-kid closets everywhere.
14. Saint James
Saint James was first worn by sailors as a uniform back in 1858. Founded in 1889, Saint James was one of the first companies to start producing Breton striped shirts after the production moved upwards from a cottage industry. The brand’s designs are still made in the same atelier near Mont Saint Michel in France.
15. Musier Paris
Musier Paris was created in March 2018 by Anne-Laure, who is also the artistic director. Passionate about vintage since her childhood, she draws her inspiration from archives, memories, and from all her muses and friends who are part of her daily life.
Loyal to its founder’s image, Anne-Laure Mais, the silhouette is effortless and plays with the masculine-feminine codes. The French label works with local manufacturers and most of their models are made in their Parisian workshops, using natural materials.
16. Petite Mendigote
Founded in 2003 by Sybille Roger Vasselin, Petite Mendigote has been the essence of bohemian, sophisticated Paris. According to the designer, luxury should be affordable for all, between “Zara and Prada”. Some super feminine collections created by a woman for women: “Busy Parisian working girls are my main source of inspiration” Sybille says.
17. American Vintage
American Vintage is a French clothing brand created in 2005 by Marseille entrepreneur Michaël Azoulay who was inspired by his trips to the United States. He crafted the brand identity around freedom of spirit. And he launched a mini-revolution in the world of fashion, transforming the T-shirt from a daily essential into a collection piece.
Roseanna is a French ready-to-wear, accessories, and shoe brand based in Paris and founded by Anne-Fleur Broudehoux. The collections evolve constantly towards a complete wardrobe that symbolizes a free universe, without constraint and rooted in the present. The Roseanna girl cultivates her own style. Indeed, she has fun mixing corduroy and silk plumetis, or silk and tartan plaids.
19. Claudie Pierlot
Claudie Pierlot was born on November 29, 1947, in Troyes, in a provincial bourgeois family. She quickly developed a great passion for fashion and natural elegance. It was in 1984 that Claudie Pierlot began her activity and created her Maison “for Parisian women”.
She invented a look both chic and effortless. Her wardrobe was designed for everyday life and her fashion was simply adapted to be worn in the street from morning to evening.
Soeur (“sister” in French) is a French clothing brand founded by two sisters: Domitille and Angélique Brion. Together, they design and develop a timeless yet relevant wardrobe for women of all generations. Sustainability is at the heart of the brand as it keeps fine-tuning the processes and quality of its collections.
21. Vanessa Bruno
Born in France to a Danish mother and an Italian father, Vanessa Bruno grew up in the fashion world. At just 25 years old, she launched her own brand and began her career as a fashion designer in Paris.
A few years later, she created the sequined Cabas Tote that would become the brand’s emblem. Available in infinite styles and colors, it represents the essential fashion of the free and modern woman, independent of codes. Her extended collection of clothes and accessories combines comfort and romance, and the real Parisian allure.
22. Marie Marot
Marie Marot‘s style is minimalist, clean, simple, and feminine at the same time. Her inspiration comes from her childhood, as well as the people in the streets of Paris, and the artists she admires such as Rodin, Pierre Soulages, Andrée Putman, and Gabrielle Chanel. There are three words to define her designs: timeless, comfortable, and simple.
23. Atelier Camille
Atelier Camille is a beautiful Parisian clothing brand. The designer Camille Templier launched the collection in 2012. After working for 5 years in luxury marketing, Camille decided to create her own line of clothes entirely made by Parisian seamstresses. Nowadays, the production is still very artisanal. Camille works exclusively with Parisian workshops to make her designs.
24. Éric Bompard
Eric Bompard‘s sweaters, with a certain conception of French elegance, combine crafting methods with artisanal know-how and design with nonchalant sophistication.
Timeless, the sections with silhouettes studied combine with a chromatic palette of the most varied collections. Bompard pullovers are designed in France and manufactured locally in Inner Mongolia.
MaisonCléo is a French clothing brand born from a mother-daughter association. Marie (the daughter) and Cléo (the mother) partner to propose pieces made with quality materials.
While Marie used to work in the fashion industry with young designers, Cléo is a qualified seamstress that creates tailor-made products for her clients. All the clothes are handmade in France. The margin and prices are calculated as fairly as possible and explained on every product page.
26. Balzac Paris
Balzac Paris is a French clothing brand (similar to Sézane in terms of style) with a chic and modern spirit, created in 2011 by three friends who have a passion for ready-to-wear fashion and digital. The brand conceives its prototypes in its Paris workshop and manufactures them in Europe.
The well-known Parisian Jeanne Damas decided to launch her Parisian fashion brand called Rouje in April 2016. A very feminine brand that combines spontaneity and savoir-faire.
There is Jeanne Damas, of course, who’s the heart and eye of the brand. But there’s also a whole team of creative and gifted friends who know how to turn her inspirations and intuitions into clothes and collections.
28. Maison Labiche
Maison Labiche is a Parisian label founded by designer Jenny Richard and stylist Marie Welte in 2011. The Parisian label was created with the simple idea of offering hand-embroidered tee shirts.
From the very beginning, attention is given to the quality of the materials, to the personalization of the pieces thanks to the handmade embroidery in chain stitch with manual typography. 95% of their products are produced in Europe, primarily in Portugal.
29. Tara Jarmon
Tara Jarmon is a Parisian-based label created in 1986 by the Canadian-born designer Tara. Deeply in love with Paris, “The Parisienne” has been her inspiration the whole time: light-hearted and fun yet sophisticated. The brand’s aesthetic is timelessly chic with a modern twist. The workshop of the brand’s Petite Maison de Couture has been located in the heart of Paris since 1986.
Sessùn is a French label created in 1996 by Emma François. Her sophisticated ready-to-wear collections were inspired by traditional embroidery and sewing techniques that she has seen during her travels in South America.
Sessùn strikes that special balance between sophisticated and laid-back, through pieces that are at once chic, feminine, and functional. From the beginning of the brand, a point of honor has been to offer quality products, made with respect for people and know-how.
Et voilà! I hope this guide to the best affordable French clothing brands will inspire you. If you have any questions, please let me know in the comment below.
Disclosure: This article contains affiliate links. When you purchase through links on the site, I may earn an affiliate commission, at no cost to you. I only recommend products I genuinely love. Here’s why you can trust me.
Leonce Chenal is a modern lifestyle platform created and curated by a French woman for lovers of everything French. What started in 2018 as an online space to share French beauty tips has since evolved into a destination for fashion, beauty, and the French art de vivre.
Thank you for this wonderful and exhaustive list. I’ve enjoyed reading all of your posts and look forward to more.
Thank you <3
Thanks a lot to get chance to know about brands in France,
I would personally add FYU PARIS to this list as well :)) I discovered them recently and I’m obsessed!