Here are 30 French fashion influencers you definitely need to follow on Instagram! Whether digital creators, entrepreneurs, authors, journalists, models, or businesswomen, these French women listed below will surely inspire you.
Being French, in this article I wanted to spotlight stylish, smart, and inspirational French women of all ages, of different backgrounds and sizes, and who have all something to say. These French influencers definitely challenge and redefine the “perfect Parisian woman” cliché. They share a different version —and a more inclusive vision— of the French woman, who sometimes, I would admit, is a little bit stereotyped.
So, without further ado, read on to discover 30 French influencers to follow on Instagram for French style inspiration. Also, for more French fashion, home, and travel inspiration, you can follow me on Instagram: @leoncechenal.
Anne-Laure Mais (@annelauremais) is a French influencer and the founder & creative director of Musier Paris. She is based between Paris and the south of France. She started in the fashion industry 10 years ago, and she is now designing collections for brands and for her own label Musier Paris.
According to BOF, Camille Charrière (@camillecharriere) is one of the fashion industry’s leading influencers, known for her sharp and irreverent take on the role of fashion bloggers today. She grew up in Paris and moved to London in her early twenties to begin a career in finance. She craved a creative outlet, so she started writing a fashion blog in secret named “Camille Over The Rainbow”.
Caroline De Maigret
Caroline de Maigret (@carolinedemaigret) is a French international model and music producer. In 2014, she teamed up with co-authors Anne Berest, Audrey Diwan, and Sophie Mas to pen the international well-known book How To Be Parisian Wherever You Are: Love, Style, and Bad Habits.
Having helped all of us feel just a little more Parisian, Caroline de Maigret and her best friend-slash-co-author Sophie Mas are back with a follow-up Older, but Better, but Older.
A modern woman, Chloé (@louloudesaison) is a street style icon, digital influencer, content creator, fashion consultant, and the founder-come-creative director of the French fashion brand Loulou Studio, all whilst being a mother.
Ellie Delphine, also known as Slip Into Style (@slipintostyle), is a French influencer and stylist originally from Martinique but currently living in Paris.
Emmanuelle Alt (@emmanuellealt), is a French fashion editor who was the editor-in-chief of Vogue Paris (now Vogue France) from February 2011, succeeding Carine Roitfeld, to May 2021.
Having spent her childhood and teenage years between Togo, Senegal, and Mali, Emmanuelle Koffi (@emmanuellek_) quickly developed a connection with a diverse range of cultures within her international schools across Africa. After graduating from Business School, Emmanuelle wanted to express her vision and interpretation of fashion and lifestyle, so she used Instagram as her initial platform and starting point to develop this concept.
Estelle Chemouny (@estellechemouny) is an influencer and entrepreneur, who originated from the south of France, from Sète, to be more precise. She developed her fashion sense in London, before moving to Paris several years ago. Today, Chemouny thrives at the head of Paradise Garage, a pretty and intimate boutique with a unique selection, co-designed by her husband.
Eugenie Trochu (@eugenietrochu) is a French fashion editor who is the Head of editorial content at Vogue France. Having graduated from the Sorbonne with a degree in literature and journalism, Trochu joined Condé Nast as an intern in 2011. She went on to work at Vogue Paris, where she most recently served as fashion editor of Vogue.fr and market editor of Vogue Paris.
Fatou N’diaye (@blackbeautybag) is living proof that French beauty embodies more than the traditional Brigitte Bardot and Charlotte Gainsbourg archetypes. Since 2007, the French-raised, half-Nigerian, quarter-Malian, and quarter-Senegalese blogger behind blackbeautybag.com has been giving voice to a new definition of French beauty, one that reflects the country’s increasing ethnic diversity.
Gabrielle Caunesil Pozzoli
Gabrielle Caunesil Pozzoli (@gabriellecaunesil) is a French model, creative director, founder, and board member. After spending years between Paris, London, and New York, she’s now based in Milan with her husband Riccardo Pozzoli and their little dog Lupo. She founded her own clothing brand La Semaine Paris.
Mariline Fiori also known as Garance Doré (@garancedore) is originated from Corsica. She established her career, and creative spirit, in Paris before moving to New York to become internationally recognized for her illustrations, street-style photographs, and writing. You can join her private community here. In 2022, with Emily Yeston, she co-founded her made-in-France skincare brand named Doré.
Géraldine Boublil (@erinoffduty) is a Parisian fashion consultant, stylist, and the founder of the new interior project Things From. Erin Off Duty was born from her inner need to share her stories and inspirations fuelled by her passion for fashion, travel, photography, writing, and design.
Inès de la Fressange
Inès de la Fressange (@inesdelafressangeofficial) started modelling at the age of 17 and quickly made a name for herself. She became nicknamed by many as the “talking mannequin”, due to her tendency to talk with fashion journalists and express her opinions on her profession and on fashion. You can subscribe to her newsletter here.
Jeanne Damas (@jeannedamas) is a French designer, creative director, model, and founder of the French fashion label Rouje. Her career began with the —then adolescent— girl’s personal Tumblr, which embodied Parisian youth and effortless coolness. Her platform quickly became a real phenomenon fascinating fashion enthusiasts from all around the world.
Born in Paris, Jen Azoulay (@jen_wonders) is a creative director and a fashion influencer. She started her career at Elle Magazine at a young age. Then, she moved to Los Angeles and worked as a stylist, designer, and creative director. And she started her blog Jen Wonders and her Instagram in 2016. From her passion for vintage was born Jen Wonders Studio, where she adorns and redesigns vintage pieces.
Julie Ferreri (@juliesfi) is an architect based in Corsica. She studied architecture for 5 years in between France and Italy, and have spent 5 more years working in an architect agency before she decided to launch her own business.
Juny Breeze (@junybreeze) is a French model, influencer, and the founder of JBV, an online vintage boutique. Born to an Egyptian father and a Moroccan mother, she grew up west of Paris before moving to Paris. She started working as an influencer when the Glossier team discovered her on Instagram.
Kenza Sadoun-el Glaoui
Kenza Sadoun-el Glaoui (@kenzasmg) is a Parisian-born blogger, entrepreneur, and founder of the blog La Revue de Kenza. She always had a passion for fashion transmitted by her mother, an ex-model at Elite, that set up an advertising agency, and who was a fashion photographer, while her father was a video clips producer.
Paris-born Leia Sfez (@leiasfez) is a creative consultant and director for brands in real life. This daughter of traders and artists studied photography before doing odd jobs. In 2011, she founded Diapers & Milk a brand of children’s clothing. Then, in 2016, she decided to move beyond kidswear and devoted herself to her ultimate passion, women’s fashion. I would admit she’s one of my favorite French influencers.
Léna Mahfouf (@lenamahfouf) better known under the pseudonym Léna Situations, is a French YouTuber (see her YouTube channel here), vlogger, and influencer of Algerian heritage. She definitely set herself apart with her simple straightforwardness, showing herself without make-up as much as in high-flying outfits, and tapping into the codes that speak to new generations: authenticity, inclusiveness, and kindness. I think she’s one of the most popular and most famous French influencers in France.
Living between Paris and Biarritz, Lise Pierron (@lbylise) was the face of a Valentino Beauty campaign. According to Vogue, “Lise is very committed, and she fights for causes that are close to her heart such as social justice, women’s rights, diversity, and inclusion.”
Mathilde Lacombe (@mathildelacombe) is the co-founder of the French beauty brand AIME. She started her career as a beauty journalist at the Elle Magazine as she always wanted to be editor-in-chief. She later went on to found the French beauty subscription company JolieBox which was later acquired by Birchbox. She’s probably one of the first French influencers I’ve started to follow on Instagram.
Mara Lafontan (@maralafontan) is an international model and Parisian content creator. In addition to her Instagram channel, she also has a YouTube channel (in English) where she talks about a variety of topics such as self-confidence, self-love, hypersensitivity, and social media.
Morgane Sezalory (@morganesezalory) is a French entrepreneur and founder of the now hugely popular French clothing brand Sézane. At first, she started selling vintage finds on eBay. After several years, she decided to launch her own platform named Les Composantes, an online “rendez vous” where she used to curated customized vintage pieces to go live at the same time. These used to sell out in minutes and this platform served as the push she needed to finally launch her own line.
Parisiens in Paris
The Instagram account Parisiens in Paris (@parisiensinparis) is led by an anonymous figure who documents how Parisians really dress. The concept? Posting daily images, which were taken discreetly by onlookers, that perfectly embody the cool, easy sophistication that seemingly comes naturally to those living in Paris.
Sabina Socol (@sabinasocol) is a journalist, art director, model, and founder of the French clothing brand Pujka. After studying Communication and Journalism in Paris, Sabina started her career as Social Editor at L’Officiel Paris. Then, she began making a name for herself in her own right through her personal online channels.
Nicknamed “Fonelle” from her days at French Elle, Sophie Fontanel (@sophiefontanel) is a writer and fashion critic for Parisian publication L’Obs. According to BOF, she’s “a French influencer who has defied ageist preconceptions of influence with her formidable social media presence.”
Violette (@violette_fr) is a native Parisian, influencer, and amazing makeup artist (see her YouTube channel here). After graduating from school, she enrolled at Paris’ famous École du Louvre and also studied fashion design. She is the founder & CEO of the beauty brand VIOLETTEFR and the creative director of makeup at Guerlain.
Zoïa (@zoiamossour) is a 22-year-old French content creator and Arts History school student. She grew up in Paris in a French-Ukrainian family. She speaks five languages; French, English, Russian, Ukrainian, and Italian, and currently learning Arabic. After two years at the College of Law at the Sorbonne, she went to study Art History.
Et voilà! I hope this guide to the best French influencers to follow on Instagram will inspire you. Please let me know in the comments below if you have any questions.
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Bonjour and welcome to Leonce Chenal, a modern lifestyle platform created and curated by a French woman, and for lovers of everything French. I’m Leonce, born and raised near Annecy, France. Through this website, I want to share with you the passion I have for my home country and for the French art de vivre. Merci for visiting and à bientôt! —Leonce